Roger Shepherd
thirty-ninth and tenth (the orange revolution)
site 39th Street and 10th Avenue New York, New York 10036
client none
date November 2004
program A developer wanted an unusual experience for one of two lobbies in a large Soho building under renovation. Given control over the entire lobby, I developed a scheme which skews the spaces in a dynamic way, seeming to alter the interior as the viewer moves through it. A monumental rust-red wall framed in copper-oxide green 'emerges' from the terrazzo floor and looms upwards 18 feet towards a vaulted ceiling. The wall, which appears to be free-standing, is angled towards the entering visitor in an otherwise straight corridor: contrariwise, the exiting visitor sees the wall at right angles to the street and the lobby appears askew. A large ultramarine blue square 'hovers' at the end of the corridor past the elevatorsa reflection in a mirror placed high above a bright yellow exit door adjacent to the elevators. The elevator cabs are designed to extend the scheme to the twelfth floor.
dimensions 20 ft (H) X 15 ft (W) X 45 ft (L)
status destroyed
execution Paintied by the artist
materials Latex paint
notes The guard's desk (shown in the slides above) was executed in extruded aluminum, threaded brass rods, rubber bushings, marble, and ground glass.
Photography by the artist
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